New York February 2027
Brand Assembly Show
The Details
Tuesday, February 16
9am - 7pm
Wednesday, February 17
9am - 6pm
Thursday, February 18
9am - 4pm
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Starrett-Lehigh Building
601 W 26th Street
New York, NY
See you there
Apply to showcase your brand, or come along to see what’s new from our brand community.
Need a place to stay?
Equinox Hotels
Preferred Rates Available Through December 17
The Maritime Hotel
Preferred Rates Available Through January 15
The Ace Hotel
Preferred Rates Available
Featured brands
Experience our new interactive brand directory. Dive into the details, connect via email, and save your favorites.
A celebration of style that’s low stress and high fun.
Your seasonal temperature check on what's new. Brand Assembly Show is a major calendar event for the fashion industry, hosted in New York City and Los Angeles.
Fresh air looks good on everyone.
Parks & Recreation is a new discovery trade experience for the outdoor, recreation, and lifestyle industry.
New beauty. New innovation. New rituals.
The Tenth Dimension is our show concept for retailers to find exciting and up-and-coming beauty & wellness brands.