New York February 2026
Brand Assembly Show
The Details
Sunday, February 22
9am - 6pm
Monday, February 23
9am - 8pm
Tuesday, February 24
9am - 4pm
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Starrett-Lehigh Building
601 W 26th Street
New York, NY
See you there
Apply to showcase your brand, or come along to see what’s new from our brand community.
Need a place to stay?
Yotel New York Times Square
Rates valid through February 3, 2026.
The Chelsean New York Hotel
Click Book Now for rates
The Maritime Hotel
Rates valid through February 2026.
The Ace Hotel
Rates valid through February 2026.
The Standard, High Line
Email for Rates
Hotel Alameda, High Line
Book Now with Code "LOCAL"
Featured brands
Experience our new interactive brand directory. Dive into the details, connect via email, and save your favorites.
A celebration of style that’s low stress and high fun.
Your seasonal temperature check on what's new. Brand Assembly Show is a major calendar event for the fashion industry, hosted in New York City and Los Angeles.
Fresh air looks good on everyone.
Parks & Recreation is a new discovery trade experience for the outdoor, recreation, and lifestyle industry.
New beauty. New innovation. New rituals.
The Tenth Dimension is our show concept for retailers to find exciting and up-and-coming beauty & wellness brands.