New York February 2026
Brand Assembly Show
The Details
Sunday, February 22
9am - 6pm
Monday, February 23
9am - 8pm
Tuesday, February 24
9am - 4pm
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Starrett-Lehigh Building
601 W 26th Street
New York, NY
See you there
Apply to showcase your brand, or come along to see what’s new from our brand community.
A celebration of style that’s low stress and high fun.
Your seasonal temperature check on what's new. Brand Assembly Show is a major calendar event for the fashion industry, hosted in New York City and Los Angeles.
Fresh air looks good on everyone.
Parks & Recreation is a new discovery trade experience for the outdoor, recreation, and lifestyle industry.
New beauty. New innovation. New rituals.
The Tenth Dimension is our show concept for retailers to find exciting and up-and-coming beauty & wellness brands.
Need a place to stay?
The Chelsean New York Hotel
Rates valid through December 21, 2025.
The Freehand Hotel
Rates valid through January 21, 2026.
The Standard, High Line
Rates valid through January 21, 2026 by emailing below.
Hotel Alameda, High Line
Rates valid through January 23, 2026 by emailing below.
The Courtyard by Marriott
Rates valid through January 26, 2026.
Yotel New York Times Square
Rates valid through February 3, 2026.
The Maritime Hotel
Rates valid through February 2026.
The Ace Hotel
Rates valid through February 2026.
The High Line Hotel
Rates valid through February 2026.
Featured brands
Experience our new interactive brand directory. Dive into the details, connect via email, and save your favorites.